Your Product Delivers.
The product performs. The demo delivers. But the pipeline’s cold. Prospects can’t see how it solves their pain.
Your Messaging Fails to Resonate.
Buyers buy relief, not features. If your messaging fails to show why you and why now, sellers repeat demos, deals stall, and revenue is lost.
When Brilliant Products Meet Broken Messaging
Introducing Kyndrev
We craft positioning and messaging that hits your target ICP’s pain points, creates urgency to act, and helps you reach more of the right customers with clarity and strong differentiation.
Who do we serve?
We partner with early-stage founders and marketing leaders to launch products that win. From ICP and market research to customer interviews, we build positioning, messaging, and sales enablement that drive demand.
Exploring product marketing for the first time?
The Reality You're Living
Your product is ready. Your engineering team delivered. But your sales team is winging demos with technical jargon, your website reads like a feature dump, and prospects ghost after "we'll think about it."
Bad messaging costs $50K/month in missed deals and eroded trust. Fix it internally in 6 months, or 8 weeks to ROI with us. Your call.
Here's how we will work with you
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Week 1-2: Founder interviews and Customer interviews
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Week 3-5: Competitive and market analysis
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Week 6-8: Crafting messaging, positioning, and creating your website narrative
Who This Serves:
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First-time founders who've never worked with a PMM
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Technical founders doing sales themselves
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Teams burned by the last "marketing hire"
Scaling your PMM team, but stuck in hiring limbo?
The Reality You're Living
You posted the job 4 months ago. Screened 47 candidates. Half too junior. Half generalists with no real PMM experience. Meanwhile: Series A launch in 90 days, sales needs battlecards, CEO wants messaging refresh.
You got PMM budget approved. Congrats. Now the 6-month hiring slog begins—launches with no positioning, sales with no assets, marketing with no strategy. We plug in week one and start executing. Not month seven.
Here's how we will work with you
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Immediate: Senior PMM embedded within a week
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Right Fit: We craft job descriptions tailored to your needs
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Interview Support: We design assignments and manage evaluations
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Seamless Transition: When you hire, we handle the handoff—training, docs, and full continuity
Who This Serves:
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GTM leaders who can't let critical projects slip (even though hiring is taking forever)
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For companies still searching for the right PMM fit
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Fast-growing startups where "waiting" means losing revenue
Too Many Priorities, Not Enough PMMs?
The Reality You're Living
Your lean PMM team is stretched thin—five urgent priorities, a launch pulled forward, enablement demands piling up, competitive pressure mounting, and a high-stakes analyst briefing ahead. They’re not prioritizing. They’re choosing what to let fail—late nights, lost weekends, and no relief in sight.
Critical launch: 8 weeks out. Messaging's a mess. Enablement's screaming. Senior PMMs in your team within one week. No waiting, no excuses, no 'we're still interviewing' updates.
Here's how we will work with you
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Week 1: Senior PMM onboards
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Week 2: Full immersion, owns specific deliverable
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Week 3-6: Executes at tenured employee speed
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Week 8+: Project delivered, docs handed off​
Who This Serves:
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GTM leaders watching their PMMs burn out
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High-stakes moments where failure isn't an option
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Fast-growing companies ready for their next breakthrough
At Kyndrev, we provide hands-on product marketing consulting that makes launches smoother and stories sharper. We help founders and marketing leaders unlock clarity, accelerate growth, and stay lean without the cost or commitment of full-time hires.
Let’s Build Impact Together
Our Mission and Vision
Rakhi Vipat has launched, scaled, and optimized PMM functions across seed-stage startups to global enterprises—including Rocketium, Zenoti, BambooBox, and IBM.​
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Over 11+ years, she saw the same pattern repeat: Most companies hire the wrong PMM for their stage. Early-stage PMMs win by moving fast—scrappy launches, market feedback, constant iteration. Growth-stage PMMs win by building systems—cross-functional alignment, repeatable frameworks, coordinated execution. Both are critical. Both are "good Product Marketing." But they require opposite instincts: speed vs. structure, ship-and-learn vs. plan-and-align.
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Kyndrev solves this. Our network of seasoned professionals brings the strategic insight and executional firepower you need to move fast or scale smart, depending on where you are.
Our mission: Help companies unlock the full power of product marketing—and help PMMs find work that energizes them. No confusion. No guesswork. Just the right expertise at the right time.​​
Leave us a message and we'll get back to you.
